HawkEye’s team of knowledgeable PPC managers know what to look for when managing and optimizing PPC campaigns. Our dedicated experts can take over the helm to make sure your PPC campaigns run smoothly and efficiently. Monthly management services include the following:
Bid Management - Our team provides granular bid management. We analyze keywords to determine their value to your campaigns and we optimize bids based on keyword and overall account performance.
Performance Reports - We customize reports based on individual client metrics, Return on Investment (ROI), Return on Ad Spend (ROAS) or Cost per Acquisition (CPA). This reporting ensures that your PPC campaigns are meeting your goals. Reports can be delivered at determined intervals be it weekly, bi-weekly, or monthly. Each report includes a brief summary of discoveries and adjustments for the week to keep you informed of everything occurring in your PPC accounts.
Keyword and Creative Copy Optimization - The Paid Search environment is constantly evolving. We believe that for a PPC Campaign to be profitable to any business, the campaigns must also be able to continually adapt to the ever changing searchers. We don’t stop optimizing once your initial keyword list and creative copy is developed. This process involves additional keyword development, based on analysis of proven successful keywords, as well as additional creative testing based on top-performing, existing creative copy. We’ll develop a custom schedule to determine the best optimization route for each client.