Are you thinking about setting up a PPC campaign? Are you considering taking a stab at it yourself? How hard can it be, right? That’s very ambitious, but stop right there. Ask for help – believe us, you’ll be glad you did!
The proper setup of your PPC campaign is critical. The initial structure, implementation and strategy can help make or break your campaign. Rather than taking a “launch it now, fix it later” approach, we choose to invest the proper time and diligence that we feel is essential during this critical setup phase. This will ensure that your PPC campaign is positioned for long-term growth and success.
HawkEye works with each client to identify campaign goals and then builds a PPC strategy to help achieve these goals. Setup includes the following:
Keyword Research - HawkEye utilizes top industry tools to research and develop extensive lists of keywords that drive qualified traffic to your website.
Creative Copywriting - HawkEye makes the most out of the limited real estate available in the paid search landscape by composing compelling ads to sell your site and drive prospective customers. We combine your company’s value proposition, as well as best practices to produce attention-grabbing creative solutions to catch a user’s attention.
Landing Page Assessment - Are you driving searchers to the best landing page based on their search query? HawkEye will evaluate your website pages to determine where to send searchers to help increase the chance of conversion.We will also work with you to build PPC-specific landing pages if desired.
Optimized Account Structure - We have identified, through years of experience, best practices for campaign setup that facilitate long term growth and success.No more jumbled campaigns with no rhyme or reason. We organize your account so future campaign management and expansion is seamless and straightforward.
Venue Setup - We will leverage our close working relationships with all the venues to get you set up quickly and efficiently.
Tracking Implementation - HawkEye works with you to determine which tracking solution, from the multitude of available, best fits your needs.We have experience working with DART Search, Omniture, Atlas, Google Analytics and Mediaplex.